Core Concepts

Rich Contact Profiles

Gone are the days of simple spreadsheets. Your contacts can store everything you need to know about your customers.

  • The Basics: Easily record their First Name, Last Name, Gender, and upload a Profile Picture to put a face to the name!
  • Multiple Contact Methods: A single person might have a work phone, a personal phone, and three different email addresses. Our system easily stores all of them in one place!
  • Active Status: If a customer asks to be paused, simply turn off their "Active" switch instead of deleting them. You keep their history, but they won't receive marketing blasts.

Smart Communication Flags

When a contact has multiple phone numbers, how do you know which one to message? We use simple flags to keep things organized:

  • Work vs. Personal: Label each phone number or email so you know exactly how to reach them.
  • Primary Contact: Pick exactly one number and one email to be the "Primary" method. Our WhatsApp campaigns will automatically use the Primary number!
  • Verified: Mark an email or phone as "Verified" once you know it works, ensuring your messages always get delivered.

Bonus: Don't worry about international formatting! The system automatically handles country codes so your global WhatsApp messages always go through.

The Power of Tags

Tags are simple text labels (like "VIP", "Summer_Buyer", or "Needs_Follow_Up") that you attach to contacts. They are the easiest way to organize your audience.

Why it's awesome: Want to send a discount code to your best customers? Just filter your list by the "VIP" tag, select them all, and click Send WhatsApp Message!