Workflows
The Workflows Module is your command center for broadcasting targeted messages, automating outreach, and tracking engagement. By utilizing powerful segments and dynamic variables, you can send personalized WhatsApp Workflows at scale.
Core Concepts
Smart Campaign Scheduling
Your marketing shouldn't be tied to when you can press "Send". Automate and plan ahead.
- Send Now vs Later: Blast a message instantly or schedule it for a specific date and time when your audience is most active.
- Timezone Awareness: Ensure your Workflows hit at the right local time to avoid waking up your customers.
- Recurring Workflows: Set up Workflows that automatically fire on birthdays, anniversaries, or regular promotional days.
Precision Targeting & Segmentation
Don't blast everyone with the same message. Send the right message to the right person.
- Tag-Based Sending: Instantly target all contacts with specific tags like "VIP" or "New_Lead".
- Dynamic Variables: Personalize your messages automatically with placeholders like {{first_name}} to increase engagement.
- Exclusion Lists: Make sure you never accidentally message people who have opted out or shouldn't receive a specific promo.
Real-time Performance Tracking
See exactly how your Workflows are performing the moment they launch.
- Delivery Status: Track Sent, Delivered, Read, and Failed messages in real-time.
- Engagement Metrics: Monitor open rates and response rates to tweak your future messaging strategy.